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Are There Chemicals in Baby Wipes? (What's Really in That 99% Water)

📅 Updated February 2026⏱️ 5 min readNEW

TL;DR

Yes, most baby wipes contain chemicals to prevent mold and keep them moist. While often marketed as "99% water," the remaining ingredients can include preservatives like phenoxyethanol, hidden plastics, and undisclosed fragrances. A 2024-2025 class-action lawsuit even alleges that Costco's Kirkland baby wipes contain PFAS ("forever chemicals"), proving that "unscented" and "natural" labels aren't always a guarantee of safety.

🔑 Key Findings

1

99% water marketing ignores the preservatives needed to stop mold growth.

2

Kirkland (Costco) wipes are facing a lawsuit alleging they contain PFAS levels of 3.7 ppb.

3

Phenoxyethanol is a common safer preservative that is restricted in Japan and linked to infant nervous system depression.

4

Many conventional wipes are made of plastic (polyester), not cotton or paper.

The Short Answer

Yes, there are chemicals in baby wipes. Even the "purest" brands require preservatives to prevent mold and bacteria from growing in a wet environment. The question isn't if there are chemicals, but which ones are safe for a newborn's permeable skin.

The "99% water" claim is technically true but misleading. It's the remaining 1% that causes diaper rash, allergic reactions, and long-term toxicity concerns. That 1% often includes preservatives like phenoxyethanol, surfactants to remove grease, and texture enhancers.

Recent data has raised the stakes: A class-action lawsuit proceeding in 2025 alleges that Costco's Kirkland Signature Baby Wipes contain PFAS ("forever chemicals"), despite being marketed as natural. This highlights a critical gap in regulation—what's not on the label can hurt you.

Why This Matters

Baby skin is thinner and more absorbent than adult skin.

Whatever you wipe on their bottom doesn't just sit there; it gets absorbed. This is especially true in the diaper area, where occlusion (being covered by a diaper) increases chemical absorption rates significantly. Are Diapers Safe

Preservatives are necessary evils.

You don't want moldy wipes. But the industry standard preservatives have shifted from parabens (bad) to methylisothiazolinone (bad allergen) to phenoxyethanol (current standard, but still controversial). We are trading one toxicity risk for another. Is Phenoxyethanol In Baby Wipes Safe

Microplastics are hidden in plain sight.

Many parents don't realize that the wipe itself is often plastic. Conventional wipes are frequently made of a polyester-polypropylene blend. You are essentially wiping your baby with liquid plastic, which smears millions of microplastic fibers onto their skin with every change.

What's Actually In Baby Wipes

Here is the breakdown of the "other 1%" found in most standard wipes:

  • Phenoxyethanol — The most common preservative in "natural" wipes. It prevents bacteria but can depress the central nervous system in infants if ingested (or absorbed in high amounts). It is restricted for use in baby products in Japan. Is Phenoxyethanol In Baby Wipes Safe
  • Fragrance (Parfum) — A "black box" ingredient. By law, companies can hide hundreds of chemicals, including hormone-disrupting phthalates, under this single word. Is Fragrance In Baby Wipes Harmful
  • Polysorbate-20 / PEG-40 — Emulsifiers that keep the solution mixed. These are ethoxylated ingredients, meaning they are processed with ethylene oxide and can be contaminated with 1,4-dioxane, a probable human carcinogen.
  • Benzalkonium Chloride — A harsh disinfectant often found in "water wipes" (including the brand WaterWipes) as a trace contaminant or preservative. It is a known skin irritant. Is Waterwipes Clean
  • Plastic Fibers — Unless the package says "100% plant-based" or "cotton," the cloth is likely polyester.

What to Look For

Green Flags:

  • "100% Plant-Based" or "Plastic-Free" — Ensures the wipe material isn't polyester.
  • EWG Verified — The gold standard for avoiding hidden contaminants.
  • Food-Grade Preservatives — Look for Sodium Benzoate or Potassium Sorbate instead of stronger synthetic preservatives.
  • Total Chlorine Free (TCF) — Ensures the wipe material wasn't bleached with chlorine.

Red Flags:

  • "Fragrance" or "Parfum" — Immediate avoid. Is Fragrance In Baby Wipes Harmful
  • Methylisothiazolinone (MIT) — A potent allergen causing contact dermatitis. Huggies removed this years ago, but off-brands still use it.
  • Bronopol / DMDM Hydantoin — Formaldehyde releasers. Rare now, but still exist in dollar-store brands.
  • "Unscented" — Tricky marketing. "Unscented" means they added chemicals to mask the smell. Look for "Fragrance-Free" instead.

The Best Options

You want a wipe that is plastic-free, fragrance-free, and uses gentle preservatives.

BrandProductVerdictWhy
HealthybabyWet WipesEWG Verified, plastic-free, 100% plant-based.
CoterieThe Wipe99% water, 100% plant-based, very large/durable.
HonestClean Conscious WipesPlant-based, widely available, decent price.
WaterWipesOriginal⚠️Good, but contain trace benzalkonium chloride.
PampersAqua Pure⚠️Better than standard, but "cotton enhanced" isn't 100% cotton.
KirklandSignature Wipes🚫AVOID. Current lawsuit alleges PFAS contamination.
HuggiesNatural Care⚠️"Plastic free" version is okay, but contains phenoxyethanol.

The Bottom Line

1. Read the back, not the front. Ignore "Hypoallergenic" and "Natural." Look for Phenoxyethanol and Fragrance on the ingredient list.

2. Ditch the plastic. Switch to wipes labeled 100% plant-based or cotton. It reduces microplastic exposure and is better for the planet.

3. Wash when you can. For pee diapers at home, you can use a reusable cloth with warm water. It's the only way to be 100% chemical-free.

FAQ

Are WaterWipes actually chemical-free?

No. They are 99.9% water, but the 0.1% fruit extract contains a trace amount of benzalkonium chloride. While much cleaner than standard wipes, they are not strictly "chemical-free." Is Waterwipes Clean

What does "Hypoallergenic" actually mean?

Nothing. It is an unregulated marketing term. A product can be labeled hypoallergenic and still contain known allergens like fragrance or MIT. Always check the ingredient list.

Can I flush "flushable" wipes?

Never. Even if they say flushable, they do not break down fast enough for most plumbing systems and contribute to massive "fatbergs" in city sewers. Throw them in the trash. Are Organic Diapers Worth It


References (17)
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  3. 3. huggies.co.uk
  4. 4. boots.com
  5. 5. incidecoder.com
  6. 6. topclassactions.com
  7. 7. fox32chicago.com
  8. 8. walmart.com
  9. 9. waterwipes.com
  10. 10. waterwipes.com
  11. 11. heb.com
  12. 12. environmentenergyleader.com
  13. 13. vitallaw.com
  14. 14. ireadlabelsforyou.com
  15. 15. afslaw.com
  16. 16. pasteurpharmacy.com
  17. 17. pampersprofessional.com

🛒 Product Recommendations

HealthyBaby Wet Wipes

HealthyBaby

EWG Verified, 100% plant-based, and completely plastic-free.

Recommended
👌
WaterWipes

WaterWipes

Good option, but contains trace benzalkonium chloride.

Acceptable
🚫
Kirkland Signature Baby Wipes

Costco

Currently facing lawsuit for alleged PFAS content.

Avoid
The Wipe

Coterie

These wipes are **EWG Verified** and made from 100% plant-based VEOCEL™ Lyocell, making them completely plastic-free and compostable. They use a gentle preservative system including **Sodium Benzoate** and are free from phenoxyethanol and fragrance.

Recommended
Eco-Friendly Baby Wipes

Pura

Pura wipes are certified by **Allergy UK** and **EWG Verified**, featuring a 100% plastic-free, biodegradable plant-fiber cloth. The formula relies on **99% water** and gentle preservatives like levulinic acid, avoiding common irritants like alcohol and chlorine.

Recommended
Bamboo Baby Wipes

Caboo

A **Made Safe® certified** option that uses sustainable bamboo viscose instead of tree pulp. They are **100% tree-free** and use food-grade preservatives (sodium benzoate and gluconolactone), ensuring no hidden plastic fibers or harsh synthetics.

Recommended
Kinder by Nature

Jackson Reece

These wipes use a **100% biodegradable wood pulp cloth** that decomposes in 60 days, unlike polyester blends. The formula is strictly **phenoxyethanol-free**, using organic aloe vera and a vegetable-based preservative system suitable for eczema-prone skin.

Recommended
Sensitive Wipes

Millie Moon

A highly-rated **100% plant-based cloth** wipe that is biodegradable and free from plastic. The solution is **99% natural**, utilizing avocado and marigold extracts with gentle preservatives, and explicitly excludes phenoxyethanol and fragrance.

Recommended
100% Skin-Loving Wet Wipes

Kudos

These are the first disposable wipes to feature **100% cotton** functional layers combined with VEOCEL™ fibers, ensuring absolutely no plastic touches the baby. They are **EWG Verified** and use a clean preservative system without benzalkonium chloride or parabens.

Recommended
Sensitive Wipes

Rascal + Friends

Marketing themselves as 'Zero Nasties,' these wipes are **dermatologically tested** and free from phenoxyethanol. The cloth is **plant-based** and thick, using sodium citrate and chamomile extract rather than harsh synthetic stabilizers.

Recommended

Baby Leaves / Sensitive Skin

Attitude

Bearing the **EWG Verified** mark, these wipes are made from 100% cellulose fiber (biodegradable) and are fully hypoallergenic. They avoid all 'ingredients of concern' like phenoxyethanol, using **potassium sorbate** and sodium benzoate instead.

Recommended
Organic Cotton Dry Wipes

Nest Designs

A unique **dry wipe** option made from **100% unbleached organic cotton**, eliminating the need for *any* preservatives or chemicals. You simply add water at home, making them the purest possible option for extremely sensitive skin.

Recommended

Charcoal Enhanced Baby Wipes

Dyper

Made from **100% bamboo viscose**, these wipes are hypoallergenic and plastic-free. They are part of a program that allows them to be **composted** via their optional REDYPER service, and the black charcoal version offers unique texture and absorption.

Recommended
🚫

Natural Care Sensitive

Huggies

Despite the 'Natural' name, these wipes contain **Phenoxyethanol**, a preservative restricted in infant products in Japan. They also use **Polysorbate-20**, an ethoxylated ingredient that can be contaminated with the carcinogen 1,4-dioxane.

Avoid
🚫

Sensitive Wipes

Pampers

These widely used wipes contain **PEG-40 Hydrogenated Castor Oil**, a polyethylene glycol derivative that can carry impurities like ethylene oxide. While they claim to be mild, the presence of ethoxylated ingredients is a concern for a 'sensitive' product.

Avoid
🚫

Baby Wipes (Sensitive)

Amazon Elements

Although marketed as having 'transparent origins,' the ingredient list includes **Phenoxyethanol** as a preservative. For a brand focused on 'clean' simplicity, using a preservative known to depress the central nervous system in infants is a major drawback.

Avoid
⚠️

Free & Clear Baby Wipes

Seventh Generation

While the solution is gentle and bio-based, the wipe material itself is a blend containing **Polypropylene and Polyethylene**—essentially plastic. You are wiping your baby with **single-use plastic** that will not biodegrade, despite the brand's eco-friendly image.

Use Caution
⚠️

Pure New Zealand Water Wipes

Terra

A major contradiction: while marketed as 'pure water' and 'chemical-free,' some product documentation and packaging lists **Benzalkonium Chloride** (a harsh disinfectant and known irritant) as an ingredient. Always check the specific package.

Use Caution
🚫

Face, Hand & Baby Wipes

Babyganics

The 'ganics' name implies organic safety, but these wipes rely on **Phenoxyethanol** for preservation. This fits a pattern of 'greenwashing' where the branding suggests natural purity while the formula uses standard synthetic preservatives.

Avoid
🚫

Sensitive with Soothing Aloe

Parent's Choice (Walmart)

A budget option that cuts corners on safety by using **Phenoxyethanol**. While the price is low, using a preservative linked to skin irritation and nervous system toxicity on a 'sensitive' product is not worth the savings.

Avoid
🚫

Baby Wipes (Green Tea & Cucumber)

Nice 'n Clean

Contains **Iodopropynyl Butylcarbamate**, a preservative that is a known contact allergen and restricted in some regions for leave-on products. Combined with **Phenoxyethanol** and fragrance, this cocktail is a recipe for diaper rash.

Avoid
⚠️

Baby Wipes

Burt's Bees

Often perceived as the ultimate natural brand, some of their wipe formulations contain **Fragrance (Parfum)** or **Phenoxyethanol**. Consumers must read the label closely, as 'natural' does not legally guarantee the absence of these synthetic irritants.

Use Caution

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