Search Crunchy

Search for categories and articles

Johnson's vs Aveeno Baby Lotion: Which Is Safer?

📅 Updated February 2026⏱️ 4 min readNEW

TL;DR

Aveeno Baby is the safer choice between the two because it is fragrance-free and uses soothing colloidal oatmeal. Johnson's Pink Lotion contains synthetic fragrance, a top allergen. However, neither is perfectly clean. Aveeno relies on petrolatum (petroleum jelly), while Johnson's uses phenoxyethanol. For a truly non-toxic option, look for plant-based brands like Pipette or Earth Mama.

🔑 Key Findings

1

Johnson's Pink Lotion contains synthetic fragrance, a known trigger for eczema and allergies.

2

Aveeno Baby is fragrance-free and uses colloidal oatmeal, making it medically superior for dry skin.

3

Aveeno relies on petrolatum, a crude oil derivative that seals skin but doesn't nourish it.

4

Johnson's reformulated in 2018 to remove dyes and parabens, but the fragrance remains a red flag.

The Short Answer

If you have to choose between the two at a drugstore, buy Aveeno Baby Daily Moisture.

Aveeno is fragrance-free and contains colloidal oatmeal, which actively soothes itchy skin and repairs the moisture barrier. Johnson's Pink Lotion contains synthetic fragrance, which is unnecessary and a leading cause of contact dermatitis in infants.

However, a "better" rating doesn't mean "clean." Aveeno relies heavily on petrolatum (petroleum jelly) and dimethicone (silicone) to coat the skin. If you want a product that truly nourishes without industrial byproducts, you should look at brands like Pipette or Earth Mama.

Why This Matters

Newborn skin is 30% thinner than adult skin and absorbs chemicals more readily. The barrier that protects them from allergens isn't fully developed until they are at least a year old.

Fragrance is the enemy. "Baby smell" is a marketing gimmick, not a health requirement. When you see "Fragrance" or "Parfum" on a label, it can represent dozens of undisclosed chemicals. Johnson's clings to this scent for nostalgia; Aveeno skips it for safety. Is Fragrance In Baby Lotion Harmful

Moisture vs. Occlusion. Johnson's is a light moisturizer that absorbs fast but offers little therapeutic value. Aveeno is an "occlusive" moisturizer—it uses petrolatum to seal moisture in. This is great for eczema but means you are essentially coating your baby in refined crude oil. Is Mineral Oil In Baby Lotion Bad

What's Actually In Them

Here is the breakdown of the current formulations (post-2018 reformulation for Johnson's).

Johnson's Baby Lotion (Pink Bottle)

Verdict: Avoid due to fragrance.

  • Fragrance — The biggest red flag. A mix of undisclosed chemicals that can trigger allergies.
  • Phenoxyethanol — A preservative that can cause irritation and is restricted in Europe for use around the mouth. Is Phenoxyethanol In Baby Wipes Safe
  • Coconut Oil — A good natural moisturizer, but it's low on the list.
  • Polysorbate 20 — An emulsifier often treated with ethylene oxide (risk of 1,4-dioxane contamination).

Aveeno Baby Daily Moisture

Verdict: Acceptable (Caution for Petrolatum).

  • Colloidal OatmealThe Gold Standard. Clinically proven to soothe eczema and relieve itching.
  • Petrolatum — Derived from crude oil. It seals skin effectively but is not a sustainable or "natural" ingredient. Is Petroleum In Diaper Cream Safe
  • Dimethicone — A silicone that provides "slip" and creates a barrier. Not toxic, but not natural.
  • Distearyldimonium Chloride — A quaternary ammonium compound used to condition skin. Can be irritating in high concentrations.

What to Look For

Green Flags:

  • Colloidal Oatmeal — Active skin repair.
  • Squalane — Mimics the natural oils in baby's vernix.
  • Fragrance-Free — The label should explicitly say this.

Red Flags:

  • "Parfum" or Fragrance — Immediate hard pass for babies.
  • Dyes — Johnson's removed these, but always check other brands (e.g., lavender colored calming lotions).
  • Methylisothiazolinone — A harsh preservative (mostly gone from major brands now).

The Best Options

If you are at Target or Walmart, Aveeno is the safe bet. If you are shopping online or at a natural grocer, you can do better.

BrandProductVerdictWhy
PipetteBaby LotionSqualane-based, fragrance-free, no petrolatum.
Earth MamaSimply Non-Scents100% organic ingredients, truly natural.
AveenoBaby Daily Moisture⚠️Good for eczema, but contains petroleum.
Johnson'sPink Lotion🚫Contains synthetic fragrance and phenoxyethanol.

The Bottom Line

1. Ditch the Pink Bottle. The nostalgia isn't worth the risk of exposing your newborn to synthetic fragrance allergens.

2. Use Aveeno for Eczema. If your baby has dry patches, the colloidal oatmeal and petrolatum in Aveeno will heal it faster than most natural oils.

3. Upgrade to Clean. For daily maintenance on healthy skin, switch to Pipette or Earth Mama to avoid coating your baby in petroleum byproducts.

FAQ

Is Johnson's Baby Lotion safe for newborns?

Technically yes, but not recommended. While it passes safety tests, it contains fragrance and phenoxyethanol, which are unnecessary irritants for a newborn's developing immune system. Is Johnsons Baby Lotion Safe

Does Aveeno Baby contain parabens?

No. Aveeno (owned by Johnson & Johnson) removed parabens and phthalates years ago. Their preservation system relies on benzyl alcohol, which is safer but can still be an allergen for some.

Why do doctors recommend Aveeno over Johnson's?

Because of the oatmeal. Doctors prioritize results. Aveeno's colloidal oatmeal is a recognized skin protectant drug by the FDA, meaning it has proven medical benefits for eczema that Johnson's cosmetic formula lacks.


References (18)
  1. 1. ewg.org
  2. 2. csigrocery.com
  3. 3. koreancosmetics.cy
  4. 4. target.com
  5. 5. johnsonsbabyarabia.com
  6. 6. newmodernmom.com
  7. 7. mommyhood101.com
  8. 8. aveeno.co.uk
  9. 9. aveeno.com
  10. 10. ewg.org
  11. 11. 9news.com
  12. 12. incidecoder.com
  13. 13. quora.com
  14. 14. ewg.org
  15. 15. chemistwarehouse.com.au
  16. 16. kenvue.com
  17. 17. koreancosmetics.cy
  18. 18. skinsort.com

🛒 Product Recommendations

Fragrance-Free Baby Lotion

Pipette

Squalane-based, minimal ingredients, and zero petroleum.

Recommended
👌
Daily Moisture Lotion

Aveeno Baby

The better drugstore pick. Good for eczema, but contains petrolatum.

Acceptable
🚫
Baby Lotion (Pink Bottle)

Johnson's

Contains fragrance and phenoxyethanol. Not worth the risk.

Avoid
Face + Body Lotion (Purely Sensitive)

The Honest Company

A widely available option that is truly fragrance-free. Unlike Johnson's, it avoids phenoxyethanol, using caprylhydroxamic acid (a coconut derivative) as a gentler preservative alongside soothing organic calendula and aloe.

Recommended
Premium Baby Lotion (Fragrance-Free)

Hello Bello

Offers a similar price point to drugstore brands but with a significantly cleaner profile. It uses an oat-based formula (similar to Aveeno) but swaps petrolatum for shea butter and jojoba oil to nourish rather than just coat the skin.

Recommended
Sensitive Baby Daily Hydra Lotion

Babo Botanicals

Contains 2% colloidal oatmeal for eczema relief without the petroleum found in Aveeno. It is EWG Verified and uses food-grade preservatives like gluconolactone instead of harsh synthetics.

Recommended
Super Sensitive Everyday Lotion

California Baby

The gold standard for hyper-reactive skin, formulated without gluten, soy, oat, dairy, or nuts. It is 100% USDA Bio-based and uses a strict preservative system (sodium benzoate) that avoids releasers and parabens.

Recommended
Baby Balm

Badger

A waterless alternative to lotion that requires no preservatives at all. It is USDA Certified Organic and made of just four ingredients: olive oil, castor oil, beeswax, and chamomile oil.

Recommended
Baby Leaves Body Lotion

Attitude

EWG Verified and PETA Certified vegan. It uses blueberry leaf extract (rich in antioxidants) and relies on sodium benzoate for preservation, completely avoiding the phenoxyethanol found in many competitors.

Recommended
Baby Body Lotion

Thinkbaby

Focuses on safety with a 'tear-free' formulation that excludes parabens and phthalates. It uses a clean aloe and sunflower oil base preserved with natural ferment filtrates rather than industrial biocides.

Recommended

Organic Hand & Body Lotion (Baby Unscented)

Dr. Bronner's

USDA Certified Organic with an incredibly simple ingredient list: coconut, jojoba, hemp, and avocado oils. It is preserved with organic alcohol, making it one of the few lotions free from all synthetic preservatives.

Recommended

Baby Baby Balm

Primally Pure

An artisanal animal-based option using grass-fed tallow, which mimics the biology of human skin cells better than plant oils. It contains emu oil and marshmallow root for deep barrier repair without synthetics.

Recommended
👌

Daily Moisturizing Lotion (Fragrance Free)

CeraVe Baby

A clinical option that is synthetic-heavy (dimethicone, phenoxyethanol) but free of fragrance and parabens. Accepted by the National Eczema Association, it is a safe choice for repairing damaged skin barriers if you prioritize efficacy over natural ingredients.

Acceptable
🚫

Gentle Baby Lotion (Original Scent)

Baby Magic

Contains 'Fragrance' high on the ingredient list, which can mask dozens of undisclosed chemicals. It also includes dyes and benzyl salicylate, a known fragrance allergen restricted in EU cosmetics.

Avoid
🚫

Rich Moisture Hypoallergenic Lotion

Baby Dove

Despite 'hypoallergenic' marketing, this contains Fragrance (Parfum) and Phenoxyethanol. It relies heavily on petrolatum and dimethicone, making it chemically very similar to the Johnson's product we advise avoiding.

Avoid
🚫

Super Soft Lotion

Noodle & Boo

marketed as a luxury product, but the formulation is standard drugstore fare. It contains Fragrance (Parfum), Phenoxyethanol, and Yellow 6 dye—unnecessary irritants for a high-price item.

Avoid
⚠️

Baby Daily Lotion with Organic Calendula

Cetaphil

Front-of-label 'Organic Calendula' claims mask a formula that still contains 'Parfum' (Fragrance) and synthetic preservatives. While better than some, it is not the clean plant-based product the packaging implies.

Use Caution
⚠️

Hydra Bébé Body Lotion

Mustela

Famous for its iconic scent, but that scent is exactly the problem. The added fragrance can sensitize a newborn's immune system, and it relies on 1,2-Hexanediol (a solvent) and PEG emulsifiers.

Use Caution
⚠️

Baby Nourishing Lotion

Burt's Bees

Contains 'Natural Fragrance,' which still includes allergens like Limonene, Linalool, and Citral that can trigger dermatitis. It also uses phenoxyethanol, negating the benefit of choosing a 'natural' brand.

Use Caution
⚠️

Baby Lotion (Raw Shea, Chamomile & Argan)

SheaMoisture

While the base ingredients are excellent, it includes an 'Essential Oil Blend' for scent. Essential oils are potent and can cause contact dermatitis in newborns with undeveloped skin barriers.

Use Caution
⚠️

Baby Eczema Relief Body Cream

Eucerin

Effective for severe eczema but not a 'clean' product. It relies on mineral oil (petroleum derived) and phenoxyethanol. Use it as a medication for flare-ups, not a daily lotion for healthy skin.

Use Caution
⚠️

Baby Lotion (Pink Bottle)

Up & Up (Target)

A generic formulation designed to mimic Johnson's Pink Lotion. It contains the same problematic phenoxyethanol and synthetic red dyes (in some versions) found in the name brand.

Use Caution
⚠️

Moisturizing Baby Lotion

Equate (Walmart)

Another generic dupe that copies the 'classic' formulas. It typically uses petrolatum and dimethicone as primary moisturizers and includes preservatives like quaternium-15 or phenoxyethanol depending on the batch.

Use Caution

💡 We don't accept payment for recommendations. Some links may be affiliate links.

📖 Related Research

🍼

Explore more

More about Baby Care

Protecting the most sensitive skin