Search Crunchy

Search for categories and articles

What's the Safest Kids Toothpaste?

📅 Updated February 2026⏱️ 4 min readNEW

TL;DR

The safest kids' toothpaste uses hydroxyapatite instead of fluoride to rebuild enamel. Conventional kids' toothpastes are loaded with artificial dyes, SLS, and synthetic sweeteners. Because young children swallow up to 40% of their toothpaste, switching to a non-toxic formula is critical.

🔑 Key Findings

1

Young children routinely swallow up to 40% of the toothpaste on their brush.

2

Traditional kids' pastes contain artificial dyes (Red 40, Blue 1) and harsh foaming agents like SLS.

3

Hydroxyapatite (n-Ha) is scientifically proven to remineralize enamel just as effectively as fluoride, with zero toxicity risks.

4

Jack N' Jill Natural Toothpaste scores a perfect 0 hazard rating on EWG's Skin Deep database.

The Short Answer

The safest kids' toothpaste uses hydroxyapatite instead of fluoride. Because young children swallow up to 40% of their toothpaste, avoiding toxic ingredients is critical for their developing bodies.

Traditional kids' pastes from brands like Crest and Colgate are loaded with artificial dyes, SLS, and synthetic sweeteners. The best clean alternatives, like RiseWell and Jack N' Jill, use bio-available minerals to remineralize teeth safely, even if swallowed. Is Swallowing Toothpaste Dangerous

Why This Matters

Kids swallow toothpaste. It's a developmental fact. Until age six or seven, most children simply haven't mastered the reflex to spit everything out. Is Kids Toothpaste Safe

Swallowing fluoride daily can lead to dental fluorosis. This condition causes permanent white spots or irreversible pitting on developing adult teeth. While fluoride prevents cavities, precise dosing is nearly impossible when a toddler is eating the paste. How Much Fluoride For Kids

The dental industry is shifting toward hydroxyapatite (n-Ha). This naturally occurring mineral makes up 97% of our tooth enamel. Recent 2025 clinical reviews confirm it remineralizes teeth just as effectively as fluoride, but it's 100% safe to swallow. Is Hydroxyapatite As Good As Fluoride

What's Actually In Kids Toothpaste

  • Sodium Lauryl Sulfate (SLS)A harsh foaming agent that causes micro-tears in the mouth. It's strongly linked to canker sores and completely unnecessary for cleaning teeth. Is Sls In Toothpaste Bad
  • Artificial Dyes (Blue 1, Red 40)Petroleum-derived colorants linked to behavioral issues in children. They are added purely to make the paste look "fun" for kids.
  • Titanium DioxideA whitening agent that serves no functional purpose for oral health. It faces increasing scrutiny as a potential carcinogen and is completely unnecessary in kids' products. Is Titanium Dioxide In Toothpaste Safe
  • FluorideA proven cavity-fighter, but a known risk for fluorosis. It requires a poison control warning on the tube if consistently ingested by toddlers. Should Kids Use Fluoride Toothpaste
  • Artificial Sweeteners (Saccharin)Synthetic sugars used to mask the chemical taste of conventional pastes. Clean brands use natural alternatives like xylitol instead.

What to Look For

Green Flags:

  • Hydroxyapatite (n-Ha)Remineralizes enamel safely without any systemic toxicity risks.
  • XylitolA natural sweetener that starves cavity-causing bacteria while making the paste taste good.
  • EWG VerificationEnsures the product is free from known toxins and endocrine disruptors.

Red Flags:

  • "Do not swallow" warningsIf it requires a poison control warning, you shouldn't put it in a toddler's mouth.
  • Sparkles or bright colorsA guaranteed sign of artificial dyes and unnecessary chemical additives.
  • SLS or SulfatesHarsh detergents that strip the oral microbiome and cause gum irritation.

The Best Options

There are a few excellent, fully non-toxic toothpastes designed specifically for developing teeth. We recommend switching to these cleaner alternatives.

BrandProductVerdictWhy
RiseWellKids Mineral ToothpasteUses pure hydroxyapatite and tastes like cake batter. Is Risewell Kids Toothpaste Good
Jack N' JillNatural Kids ToothpasteScores a perfect 0 hazard rating on EWG Skin Deep.
HelloKids Fluoride Free⚠️Clean ingredients, but lacks enamel-building hydroxyapatite. Is Hello Kids Toothpaste Clean
CrestKids Cavity Protection🚫Packed with artificial dyes, SLS, and synthetic flavors.

The Bottom Line

1. Ditch the dyes and SLS. Read the label and completely avoid any kids' toothpaste colored with Blue 1 or Red 40.

2. Switch to hydroxyapatite. It offers the exact same remineralizing power of fluoride without the toxicity risks. Fluoride Vs Fluoride Free For Kids

3. Control the portion. Even with perfectly safe toothpastes, use a grain-of-rice-sized smear for babies and a pea-sized amount for kids over three.

FAQ

Should pediatric dentists recommend fluoride?

Many traditional dentists still recommend fluoride because it is the cheapest, most established standard of care. However, an increasing number of modern pediatric dentists now recommend hydroxyapatite as a safer, equally effective alternative for children prone to swallowing. What Toothpaste Do Pediatric Dentists Recommend

Is Tom's of Maine kids toothpaste safe?

It depends on the specific formula. While better than conventional brands, some Tom's of Maine products still contain SLS (Sodium Lauryl Sulfate) and natural flavors that lack transparency. Is Toms Kids Toothpaste Clean

What happens if my child swallows fluoride toothpaste?

A small, pea-sized amount rarely causes acute harm, but chronic ingestion leads to fluorosis. Over time, swallowing daily doses of fluoride disrupts the development of permanent teeth, causing white streaks or irreversible pitting. Is Swallowing Toothpaste Dangerous


References (14)
  1. 1. davids-usa.com
  2. 2. ewg.org
  3. 3. healf.com
  4. 4. ewg.org
  5. 5. lonestarkidsdds.com
  6. 6. ewg.org
  7. 7. goodrx.com
  8. 8. alaradental.com
  9. 9. eluxemagazine.com
  10. 10. littleme.com.my
  11. 11. arrybarry.com
  12. 12. supplementhub.co.uk
  13. 13. risewell.com
  14. 14. ewg.org

📖 Related Research

🦷

Explore more

More about Oral Care

The fluoride debate and beyond