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Is Blue Buffalo Dog Food Good? The Truth Behind the Marketing

šŸ“… Updated February 2026ā±ļø 5 min readNEW
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TL;DR

Blue Buffalo is a massive step up from grocery store floor-sweeper brands, but its premium marketing doesn't perfectly match reality. The brand was named in 31 FDA reports of diet-linked heart disease (DCM) and paid $32 million to settle claims that it secretly used by-product meals. If you feed Blue Buffalo, stick to their grain-inclusive "Life Protection" line and avoid the legume-heavy "Wilderness" formulas.

šŸ”‘ Key Findings

1

Blue Buffalo was the 6th most frequently named brand in the FDA's canine heart disease (DCM) investigation, with 31 reported cases.

2

The company paid a $32 million settlement in 2016 after lab tests proved their 'by-product free' food actually contained poultry by-product meal.

3

A 2017 lawsuit alleged their Grain-Free Turkey formula contained 840 ppb of lead, though the case was later dismissed.

4

Their popular 'Wilderness' line relies heavily on peas and legumes, which are currently being investigated for blocking taurine absorption in dogs.

The Short Answer

Blue Buffalo is an acceptable mid-tier kibble, but it is not the premium health food its marketing suggests. If you are going to feed your dog Blue Buffalo, you should stick exclusively to their grain-inclusive "Life Protection" line.

You should actively avoid their "Wilderness" grain-free formulas. These grain-free lines rely heavily on peas and legumes to boost protein numbers, a practice that landed Blue Buffalo on the FDA's watchlist for diet-related canine heart disease. If you want a truly premium food, there are better options at this price point.

Why This Matters

Blue Buffalo is a classic case of brilliant marketing outpacing actual nutrition. Since launching in 2003, they've convinced millions of pet owners that their dogs are basically captive wolves who need to eat like apex predators. Is Kibble Bad For Dogs

But the reality is much more corporate. General Mills bought the company for $8 billion in 2018, and their history is riddled with class-action lawsuits. Most notably, they paid a $32 million settlement after independent testing revealed their "by-product free" foods actually contained significant amounts of poultry by-product meals. Is By Product Meal Bad

They are also tied to the biggest veterinary controversy of the last decade. Blue Buffalo was the 6th most frequently named brand in the FDA's investigation into diet-linked Dilated Cardiomyopathy (DCM). With 31 documented cases of heart failure linked to their foods, their reliance on peas and legumes is a serious red flag. Does Grain Free Cause Heart Disease

What's Actually In Blue Buffalo

Blue Buffalo's ingredient quality varies wildly depending on which bag you buy. Here is what you'll typically find inside:

  • Deboned Chicken — A great whole-food protein source, but it includes water weight. Once cooked down into kibble, it actually contributes less protein than the meat meals further down the list. What Should Be First Ingredient Dog Food
  • Peas and Pea Protein — Used heavily in their Wilderness lines to inflate protein numbers cheaply. High legume content is the primary suspect in the FDA's heart disease investigation. Is Pea Protein In Dog Food Bad
  • LifeSource Bits — These are the dark, round kibble pieces mixed into the bag. They are cold-pressed vitamins and antioxidants, processed at lower temperatures to prevent nutrient degradation.
  • Brown Rice & Oatmeal — Found in their Life Protection line. These are excellent, easily digestible complex carbohydrates that provide sustained energy without the risks associated with grain-free diets.

What to Look For

Green Flags:

  • No artificial dyes — Unlike cheaper grocery store brands, Blue Buffalo doesn't use artificial colors (like Red 40) to make the food look more appealing to humans.
  • Cold-pressed vitamins — Their "LifeSource Bits" actually are a superior way to deliver synthetic vitamins, as high-heat kibble extrusion often destroys delicate nutrients.

Red Flags:

  • Ingredient splitting — They often list "peas," "pea protein," and "pea fiber" separately. This hides the fact that peas might actually be the most abundant ingredient in the bag.
  • No heavy metal transparency — Despite facing a 2017 class-action lawsuit alleging up to 840 ppb of lead in their grain-free formulas, the company still does not publicly publish heavy metal batch testing. Are There Heavy Metals In Dog Food

The Best Options

If you're navigating the pet store aisles, here is how Blue Buffalo's formulas stack up against better alternatives. Healthiest Dog Food

BrandProductVerdictWhy
Open FarmCatch-of-the-Season Whitefishāœ…Fully traceable ingredients and published heavy metal lab results. Is Open Farm Dog Food Good
Purina Pro PlanSensitive Skin & Stomachāœ…Backed by rigorous feeding trials and veterinary cardiologists. Is Purina Pro Plan Good
Blue BuffaloLife Protection Formulaāš ļøAcceptable grain-inclusive option, but overpriced for the ingredient quality.
Blue BuffaloWilderness (Grain-Free)🚫Heavy reliance on legumes makes it a risk for diet-linked heart disease.

The Bottom Line

1. Skip the grain-free bags. The Blue Buffalo Wilderness line relies too heavily on peas and legumes. Stick to their brown rice and oatmeal formulas to protect your dog's heart. Is Grain Free Dog Food Safe

2. Don't fall for the wolf marketing. Your Golden Retriever is not a wolf, and extremely high-protein, carbohydrate-heavy kibbles often lead to obesity rather than vitality.

3. Demand transparency. At Blue Buffalo's premium price point, you deserve a brand that actively tests and publishes their heavy metal and contaminant results.

FAQ

Does Blue Buffalo have lead in it?

Blue Buffalo does not publicly publish their heavy metal test results. In 2017, a class-action lawsuit alleged that independent testing found up to 840 parts per billion (ppb) of lead in their grain-free turkey formula. While the lawsuit was eventually dismissed, the lack of proactive, public batch testing remains a concern.

Did Blue Buffalo cause heart disease in dogs?

Blue Buffalo was named in 31 reports of canine heart disease (DCM) by the FDA. While the FDA has stated they need more data to prove direct causation, veterinary cardiologists strongly suspect that the high concentration of peas and lentils in Blue Buffalo's grain-free diets blocks dogs from properly absorbing taurine.

Does Blue Buffalo have a history of recalls?

Yes, but they have not had a major recall in recent years. Historically, they have recalled products for Salmonella contamination, elevated beef thyroid hormone, and melamine. You should always check the FDA's active database before buying a new bag. What Dog Foods Have Been Recalled


References (16)
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  4. 4. bluebuffalo.com
  5. 5. snopes.com
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  7. 7. target.com
  8. 8. dogfoodadvisor.com
  9. 9. petfoodindustry.com
  10. 10. westfaironline.com
  11. 11. petful.com
  12. 12. consumeraffairs.com
  13. 13. akc.org
  14. 14. topclassactions.com
  15. 15. dogingtonpost.com
  16. 16. consumeraffairs.com

šŸ›’ Product Recommendations

šŸ‘Œ
Blue Buffalo Life Protection Formula (Grain-Inclusive)

Blue Buffalo

A solid middle-tier kibble that avoids the legume-heavy pitfalls of their grain-free lines.

Acceptable
🚫
Blue Buffalo Wilderness (Grain-Free)

Blue Buffalo

Relies too heavily on peas and legumes, which have been linked to canine heart disease (DCM).

Avoid
āœ…
Open Farm Catch-of-the-Season Whitefish

Open Farm

A truly transparent kibble alternative with ethically sourced ingredients and traceable heavy metal lab reports.

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