The Short Answer
Tom's of Maine is an illusion of the natural health movement. While they pioneered the clean toothpaste space in 1970, their acquisition by Colgate-Palmolive fundamentally changed the reality of what's inside the tube.
Today, Tom's products are plagued by synthetic ingredients and serious manufacturing controversies. Between a 2024 FDA warning for bacterial contamination and a 2025 lawsuit alleging heavy metals in their kids' toothpaste, this brand is a textbook case of corporate greenwashing that you should actively avoid.
Why This Matters
When a mega-corporation buys a beloved natural brand, the first casualty is usually ingredient quality. Colgate-Palmolive bought Tom's of Maine for $100 million in 2006, and the formulas have quietly maintained cheap, conventional additives ever since. If you are paying a premium for a "natural" product, you shouldn't be brushing with the same chemicals found in a dollar-store tube. Is Colgate Safe
The manufacturing standards are even more alarming than the ingredient labels. In November 2024, the FDA issued a severe warning letter to Tom's of Maine after discovering Pseudomonas aeruginosa—a bacteria that causes blood and lung infections—and black mold in the water system at their Sanford, Maine plant. Water is the primary ingredient in toothpaste, making this a critical, systemic safety failure.
Things look even worse for their children's line. A February 2025 class action lawsuit alleges that Tom's Kid's Silly Strawberry toothpaste contains up to 48 times the actionable limit for lead and 4 times the limit for arsenic. Whether you're an adult or a child, heavy metals and bacterial contamination have no place in your daily oral care routine. Is Toms Kids Toothpaste Clean
What's Actually In Tom's of Maine
Most Tom's of Maine toothpastes, including their popular "Whole Care" line, rely on the exact same cheap fillers as conventional grocery store brands.
- Sodium Lauryl Sulfate (SLS) — This harsh detergent is notorious for causing microscopic tears in the mouth. It creates foaming action but frequently triggers canker sores and strips the oral microbiome. Is Sls In Toothpaste Bad
- Carrageenan — This highly processed seaweed derivative is linked to gastrointestinal inflammation. It is used simply as a thickener and has been systematically removed from many clean food products. Is Carrageenan In Toothpaste Safe
- Titanium Dioxide — This nanoparticle is banned as a food additive in Europe due to DNA damage concerns. Tom's adds it purely to make their toothpaste paste look bright white. Is Titanium Dioxide In Toothpaste Safe
- Fluoride — Their primary lines use conventional sodium fluoride. While they do offer fluoride-free versions, the presence of conventional fluoride remains a highly debated topic for consumers seeking truly natural options. Is Fluoride Toothpaste Safe
What to Look For
If you're moving away from Tom's, here is how to spot a genuinely clean toothpaste. What Toothpaste Ingredients Are Harmful
Green Flags:
- Hydroxyapatite (n-Ha) — The gold standard for natural enamel remineralization. It restores teeth without the neurotoxicity risks associated with traditional fluoride. Is Hydroxyapatite As Good As Fluoride
- Aloe or Coconut Oil Base — Natural soothing agents that clean teeth gently. They protect your gums without stripping away beneficial oral bacteria.
- Xylitol — A natural sweetener that actively starves cavity-causing bacteria. It is a proven, safe ingredient that actually improves your oral health.
Red Flags:
- "Natural Flavor" — A regulatory loophole that can hide dozens of undisclosed synthetic chemicals. Clean brands explicitly list their essential oils.
- Artificial Dyes and Whiteners — Ingredients like titanium dioxide serve zero functional health purpose. If a chemical is only there for aesthetics, it shouldn't be in your mouth.
- Parent Company Ownership — Brands owned by massive conglomerates almost always cut corners on manufacturing. Tom's recent FDA warning is a perfect example of corporate profit overriding safety.
The Best Options
You don't have to settle for compromised brands masquerading as natural. These alternatives deliver better results with strictly vetted, truly clean ingredients. Safest Toothpaste
| Brand | Product | Verdict | Why |
|---|---|---|---|
| Boka | Ela Mint n-Ha Toothpaste | ✅ | Swaps SLS and fluoride for soothing aloe and remineralizing hydroxyapatite. |
| RiseWell | Mineral Toothpaste | ✅ | 100% clean ingredient deck with absolutely no harsh detergents or fake whiteners. |
| Tom's of Maine | Whole Care Toothpaste | 🚫 | Uses SLS, carrageenan, and faces ongoing FDA and heavy metal contamination lawsuits. |
The Bottom Line
1. Ditch the greenwashing. Just because a tube features a picture of a leaf doesn't mean it actually contains safe ingredients.
2. Read the back, not the front. Tom's still actively relies on harsh detergents like SLS and controversial thickeners like carrageenan.
3. Take FDA warnings seriously. A 2024 FDA warning for dangerous bacteria and black mold in the manufacturing water supply is an absolute dealbreaker.
FAQ
Does Tom's of Maine toothpaste have PFAS?
While Tom's isn't directly named in the major PFAS toothpaste lawsuits, their parent company Colgate has faced immense scrutiny for forever chemicals in related products. Given Tom's recent manufacturing quality control failures, consumers are right to be highly skeptical of their overall purity standards. Which Floss Has Pfas
Is Tom's of Maine kids toothpaste safe?
We strictly do not recommend it. A February 2025 class action lawsuit revealed independent testing that allegedly found dangerous levels of heavy metals—including lead and arsenic—in their popular Silly Strawberry flavor. Is Toms Kids Toothpaste Clean
Did Tom's of Maine change their formula?
Yes, multiple times since their 2006 acquisition by Colgate. They have steadily introduced more highly processed ingredients while legally defending their use of additives like SLS as "naturally derived," prompting multiple deceptive marketing lawsuits. Toms Vs Burts Bees Toothpaste
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